Social media platforms are a powerful tool to get the message across to the public rather than advertising the conventional way such as postings in magazines, television commercials, advertisements, posters or lecture talks. There are several different topics that has altered and gain an increased number of advocates due to the powerful usage of social media but one main topic that has really changed is the adaptation rate of the vegetarian lifestyle.
Pamela Anderson’s powerful campaign poster for PETA, People for the Ethical Treatment of Animals, has been seen around the world thanks to the internet. The posting of this specific campaign as well as other campaign posters made by PETA in order to show people to go vegetarian with powerful messages, has been reposted on twitter and Facebook.
Aside from campaign posters, PETA has also enabled the viewing of videos that encourage people to understand what happens at slaughterhouses and why the lifestyle should be widely adapted. http://www.peta.org/videos/three-reasons-to-go-vegetarian/
As well, people going vegetarian has been so widely popular that there are now dating websites for vegetarians to come together. veggiedate.org is a dating website that can be used for social networking or dating and even breaks up different categories of what type of vegetarian you are in order to simplify your search.
Instagram, a powerful image sharing platform has introduced a new way of how we perceive food and with the trend of going green and eating clean, hundreds of instagram accounts have been made in order to promote healthy eating alongside recipes and with the images looking ridiculously amazing and delicious, everyone wants to eat clean and share how healthy their eating to their followers.
The same is applicable for twitter, another powerful platform in where people are able to use the hashtag to their advantage and find people with the same beliefs and discuss what they believe in. Twitter has made it possible for vegetarians to come together or prospective vegetarians to understand what vegetarianism is all about.
Social media is a powerful way in order for people to utilize the new tools that are presented for us and to take advantage of learning more about a specific topic. Hashtags that are used on instagram, Facebook, twitter has allowed people to come together to form a community to either educate others on what they know about or rejoice in the common interest of sharing different views on how improvements can be made.
MY RESEARCH AND PROJECT
I wanted to figure out if social media was a rising trend for people to adapt lifestyles that they never thought of before and so I decided to formulate a survey and asked people on the streets of what they thought about social media in general and the power that it contains and then moving on to questions of whether they would adapt a lifestyle cause of the trend. Majority of the answers that I received were based on the fact that social media does play with our choices nowadays and following suit of who we inspire to be whether they are a fashion blogger, celebrity or internet celebrity. There are so many ways to see messages that are sent out from these people that its hard not to try to adapt what they are promoting. Who wouldn’t want to help save animals, live a healthier life and lose weight. Social media has been a huge turning point in learning more about vegetarianism and building a community around it.
I also made a instagram account of posting vegetarian dishes and abusing the hashtags that would be useful for the pictures to be liked. It is definitely hard for a upcoming instagram account however there were few likes here and there, which shows the interest that people are looking at pictures associated with these hashtags.
As for twitter, I studied and explored all the different hashtags that people were using for their posts and found that vegetarianism is a hot topic indeed. Several people made posts of their opinions, sharing facts on news articles or just trying to educate people on the topic itself. Some shared their life story in bits and pieces of how they chose to adapt the lifestyle and how it changed their life into something else that they would have never imagined.